| Audi's new cars will shine like stars this summer? They | | | | The Iron Man film stars Robert Downey Jr. and |
| are expected to hit the big screen as part of the | | | | Gwyneth Paltrow. Commenting on the vehicles' |
| automaker's goal to market its brand as "high tech." | | | | appearance in the film Audi's chief marketing officer |
| "Audi's R8 and A5 models will feature in next | | | | Scott Keogh told Brandweek the promotion would |
| summer's Iron Man movie in an attempt to build on the | | | | show drivers the true character of the cars. |
| manufacturer's vorsprung durch technik motto - which | | | | "We have scenes where Audi absolutely fulfills the |
| translates as progress through technology," said a | | | | character and plays a role, especially the R8," he said. |
| spokesman of the automaker. | | | | He added that Robert Downey Jr's character is an |
| The automaker, through the film, is expected to hit the | | | | entrepreneur who builds his empire on technology and |
| upper market by showcasing cutting-edge innovations | | | | that this not only reflects the car's status but gives |
| and lineup. The new breed of Audi vehicles is | | | | Audi the perfect opportunity to show off both of their |
| engineered to sport a not-so-usual features and | | | | new models. |
| equipment. They are not just equipped with the usual | | | | "It's an adventure movie, which shows that what we |
| Audi brake hoses and other auto parts accessories | | | | want is not just for intellectual, in-the-know audience |
| but the most modern of the lot. | | | | for our brand," he concluded. |