| There is heavy competition out there from | | | | cheese and crackers, and some mouthwatering |
| other dealers and independent service shops. | | | | truffles can be found for between $50-$75 . |
| With all the money dealers spend to attract | | | | You could include any promotional items or |
| and keep customers, a gift is a small and | | | | even a "gift certificate" saying their first |
| very effective investment that speaks | | | | oil change is complementary. Here is an |
| directly to your customer base on an | | | | opportunity to ensure your client comes back |
| individual level that is not easily forgotten | | | | to you for service. Your gift provider can |
| or ignored. | | | | make recommendations to fit both the occasion |
| | | | and your budget. Ribbons can be imprinted |
| Many new car dealerships know that a gift | | | | with your company name and logo to keep your |
| basket or gift to a new buyer makes sense. | | | | name in front of the client. Some lower end |
| It's a pleasant introduction to your company | | | | items might include: chocolate molded to say |
| and improves their overall experience. | | | | "thank you from ABC Dealer" or a gourmet |
| However, there are other opportunities for | | | | cookie or cake tin with your company name and |
| using gifts to build relationships. Some | | | | logo on the cover. |
| examples: a service customer who had a bad | | | | |
| experience, a sales customer celebrating | | | | A small, local gift company, rather than a |
| their yearly purchase anniversary, and your | | | | large chain or discount store, can serve you |
| top twenty most loyal owners who spend a lot | | | | better for several reasons: |
| over a long period of time. The latter are a | | | | |
| group that are already spending money at your | | | | - Giving a stale or poorly presented gift |
| store. They do not need deep discounts to | | | | will have the opposite effect |
| keep coming back, but they would appreciate | | | | |
| and respond well to a small token of your | | | | - Better service and face to face meetings as |
| appreciation. The disgruntled service | | | | needed |
| customer is likely to fill out a customer | | | | |
| satisfaction survey. Why not surprise and | | | | - Custom gifts and fresh ideas |
| delight with an unexpected gesture of | | | | |
| goodwill once their problem is solved? | | | | - These are creative people who use gifts to |
| Product problems or mishaps may be beyond | | | | market their own business - pick their brains |
| your control, but you can fix the | | | | for ideas on how to use themes, tag lines, |
| relationship. As for the sales customer who | | | | tie into your advertising, give-aways for |
| already owns the car, keeping that | | | | local marketing events, or how to use unusual |
| relationship going will increase the | | | | holidays such as Valentine's Day to say "We |
| likelihood of that customer buying his or her | | | | love our customers" |
| next vehicle from your store. Even a good | | | | |
| wholesale parts buyer could be rewarded for | | | | - Unique products created just for you |
| coming to the dealership instead of ordering | | | | |
| parts online or from the independent down the | | | | - All the extras that make a gift special - |
| road. | | | | hand-tied bows, personalization, beautiful |
| | | | wrapping |
| The gifts you choose don't have to break the | | | | |
| bank to be effective. For a new buyer, an | | | | - You'll save on shipping and delivery costs |
| elegantly decorated congratulations gift | | | | If you have questions on this subject, please |
| basket or champagne bucket with champagne | | | | feel free to Email Me. |
| glasses and a bottle of sparkling cider, | | | | |