| There is heavy competition out there from other | | | | congratulations gift basket or champagne bucket with |
| dealers and independent service shops. With all the | | | | champagne glasses and a bottle of sparkling cider, |
| money dealers spend to attract and keep customers, | | | | cheese and crackers, and some mouthwatering |
| a gift is a small and very effective investment that | | | | truffles can be found for between $50-$75 . You |
| speaks directly to your customer base on an individual | | | | could include any promotional items or even a "gift |
| level that is not easily forgotten or ignored. | | | | certificate" saying their first oil change is |
| Many new car dealerships know that a gift basket or | | | | complementary. Here is an opportunity to ensure your |
| gift to a new buyer makes sense. It's a pleasant | | | | client comes back to you for service. Your gift |
| introduction to your company and improves their | | | | provider can make recommendations to fit both the |
| overall experience. However, there are other | | | | occasion and your budget. Ribbons can be imprinted |
| opportunities for using gifts to build relationships. Some | | | | with your company name and logo to keep your name |
| examples: a service customer who had a bad | | | | in front of the client. Some lower end items might |
| experience, a sales customer celebrating their yearly | | | | include: chocolate molded to say "thank you from ABC |
| purchase anniversary, and your top twenty most loyal | | | | Dealer" or a gourmet cookie or cake tin with your |
| owners who spend a lot over a long period of time. | | | | company name and logo on the cover. |
| The latter are a group that are already spending | | | | A small, local gift company, rather than a large chain or |
| money at your store. They do not need deep | | | | discount store, can serve you better for several |
| discounts to keep coming back, but they would | | | | reasons: |
| appreciate and respond well to a small token of your | | | | - Giving a stale or poorly presented gift will have the |
| appreciation. The disgruntled service customer is likely | | | | opposite effect |
| to fill out a customer satisfaction survey. Why not | | | | - Better service and face to face meetings as needed |
| surprise and delight with an unexpected gesture of | | | | - Custom gifts and fresh ideas |
| goodwill once their problem is solved? Product | | | | - These are creative people who use gifts to market |
| problems or mishaps may be beyond your control, but | | | | their own business - pick their brains for ideas on how |
| you can fix the relationship. As for the sales customer | | | | to use themes, tag lines, tie into your advertising, |
| who already owns the car, keeping that relationship | | | | give-aways for local marketing events, or how to use |
| going will increase the likelihood of that customer | | | | unusual holidays such as Valentine's Day to say "We |
| buying his or her next vehicle from your store. Even a | | | | love our customers" |
| good wholesale parts buyer could be rewarded for | | | | - Unique products created just for you |
| coming to the dealership instead of ordering parts | | | | - All the extras that make a gift special - hand-tied |
| online or from the independent down the road. | | | | bows, personalization, beautiful wrapping |
| The gifts you choose don't have to break the bank to | | | | - You'll save on shipping and delivery costs If you have |
| be effective. For a new buyer, an elegantly decorated | | | | questions on this subject, please feel free to Email Me. |