| You drive by those dealerships hundreds of times and | | | | It does not matter whether you are operating a small |
| never stop for fear that you will be inundated with | | | | mom and pop lot or a huge mega lot with hundreds of |
| salespeople. As you pass by you look over at all the | | | | cars for sale, the concepts all boil down to the same, |
| salespeople standing in front of the showroom | | | | offer good quality vehicles at reasonable prices with a |
| windows, ready to pounce. This scene is so typical | | | | feeling for customers that they can look and feel |
| and causes so many people to think, "Should I stop | | | | without all the pressures. Being allowed to look on your |
| there? | | | | own before being approached by a salesperson can |
| Many people find themselves asking these same | | | | make a big difference in whether a person takes the |
| questions and for most may be a reason why so | | | | next step and asks for more information or walks |
| many good used vehicles go unnoticed. In the Used | | | | away because they feel pressured to buy something. |
| Cars Cincinnati market, many dealers are starting to | | | | More and more dealers are starting to understand the |
| look at how to change their tactics and approaches | | | | mentality of today's buyers and changing their |
| for how they approach customers. In today's market, it | | | | marketing tactics as well. By approaching used car |
| is all about making customers feel comfortable and | | | | sales the same as new, many dealers are starting to |
| creating an environment where people feel as though | | | | see an increase in there user car sales which for most |
| they can come in and browse without the pressure of | | | | is a saving grace in today's market. |
| "Buy Buy Buy". | | | | |