| Once you have decided on the type of car that you | | | | If in this ad, the dealer is advertising a monthly |
| want to purchase, you're not quite done yet, you still | | | | payment, then you need to look even closer at the ad. |
| need to do a bit more research on the car. | | | | Usually these great monthly payments will sound so |
| You'll want to find out as much as you can about the | | | | good because the payments are figured using |
| car that you are looking to buy. One of the best | | | | something such as a $5000 trade-in value or a cash |
| places to look is to look locally. So, check the local | | | | down equivalent on top of a 72 month loan |
| dealer ads in your newspaper to see what sales | | | | agreement. |
| prices might be listed. | | | | Again, just as the advertised price these payments |
| Although this may not be the final cost of your car, it | | | | are called teaser payments. The idea is to get you |
| provides a good starting point and a benchmark for | | | | onto the dealers car lot and let the salesperson take |
| the local price of the car that you're looking at. | | | | over from there. If you hear this advertised on the |
| Just keep in mind that the advertisements you see | | | | radio or television, this is the part at the end of the |
| from dealers are going to be the car that they can sell | | | | advertisement where the announcer speaks really, |
| at the cheapest price. Most often the dealer will take | | | | really quickly. |
| the cheapest level of a car and discounted as far as | | | | So essentially both the advertised price of the car and |
| they possibly can in order to just get you on the lot. | | | | or the advertised car payments of the car, are nothing |
| This is not uncommon amongst any business as this is | | | | more than attention grabbers. |
| known as a teaser price, and businesses of all types | | | | There are any number of other advertising ploys the |
| do this every day. | | | | dealerships use in order to get people on their car lot. |
| But be advised, as you are looking at these ads be | | | | The point is, as you conclude your research on the car |
| sure to carefully read the fine print in the ads for these | | | | you want to buy, keep in mind that by and large these |
| cars. In order to keep things completely legal on these | | | | advertised prices and these advertised payments are |
| very attractive prices, the dealer has to have at least | | | | nothing more than a ploy to get you onto the lot where |
| one of these cars at this advertise price on their lot. | | | | the salesman can then direct you to more expensive |
| So, you should see a stock number of sort in the print | | | | and profitable vehicles. |
| of the ad; this keeps the dealer completely legal. | | | | |