| The biggest car sales event of the year! All vehicles | | | | WAS $687 Mo. NOW $478 Mo. If they were really |
| must be sold off! Bank repo's, off-lease vehicles, trade | | | | "slashing" prices, they'd show you Kelly Blue Book, |
| ins, we're overstocked and they must go now! All | | | | NADA, Black Book (what guide dealers use will |
| credit applications accepted! Save thousands! This | | | | depend on your geographical region) retail and their |
| weekend only! | | | | "slashed" liquidation price. Not just some bogus |
| Sound familiar? If you live in a big city you're probably | | | | reduction in monthly payments. |
| inundated with these kinds of commercials, but are | | | | Trust me the guys and gals that fly in from around the |
| they for real? Well, let's look at the logistics...First off, | | | | country and pay their own way staying in a hotel for a |
| the advertising alone for one weekend can run some | | | | week, are not coming to town to enjoy the beautiful |
| dealers up to or over $100,000! No. That's not a typo. | | | | scenery and see the sites. They fly out here to try |
| Between radio, newspaper ads and mailers it can add | | | | and make $5000 - $6000 for the week and then |
| up quickly. | | | | they're off to where ever they came from, to spend |
| Next to figure is the cost and time to move all the | | | | your hard earned money. |
| used inventory to some off site location, where | | | | By the way, the dealerships I have worked for |
| they've rented tents, generators, the location itself, an | | | | average about a $4,500 profit per vehicle sold at |
| around the clock security company, moved their | | | | these events. I don't know about you, but that doesn't |
| computers, bought balloons, bought food and drinks, | | | | sound like much of a bargain to me. |
| and brought in a team of special event sales people. | | | | A lot of times during these sales events, there will be |
| These people will be gone in a week, and more often | | | | incentives like mailers with keys to new cars in them. |
| then not, the promises they make you will never be | | | | All you have to do is go down to the sale and if your |
| delivered upon. | | | | key starts the new car you get to drive off in it. Well, |
| Call me crazy, but that sounds like a whole lot of | | | | guess what? The key that starts that car is mailed out |
| trouble to go through to sell a bunch of cars for a loss. | | | | all right, so they can stay legal, but it's usually mailed |
| Now there may be dealers that have sales where | | | | seven states away. So please don't fall for that one. |
| they really do need to move some inventory, and will | | | | To quickly sum this up, when you hear of one of these |
| make some great deals just to move some older | | | | sales events, STAY AWAY! Trust me, you'll get |
| vehicles off their lot and get the cash flowing, but | | | | better service and a much better deal visiting a car |
| those are the exception. For the most part these | | | | dealership on some random Wednesday night closer |
| events are not pleasant experiences for most | | | | to the end of the month, then you will at one of these |
| customers, and you will not get any screaming car | | | | price gouger sales events. If you're one of those |
| deals. | | | | people that just has to know if that key will start the |
| The first sign that this Big Sales Event is a sham, is | | | | car, then head on down, just don't say I didn't warn you |
| when you see something like this on the windshields: | | | | about the three ring circus you're about to walk into. |