Maruti Suzuki - New and Used Car Market in India

The Indian auto industry is growing and newcomersits Swift, Swift DZire and Eeco models. It had recently
like the Ford Figo and Chevrolet Beat challengingannounced plans to increase capacity to meet the
Maruti Suzuki's existing product portfolio. However, it stillincreasing demands for its new cars. Now, the
holds a strong position in the Indian market and remainsautomaker plans to enhance capacity a second time
tranquil. Recently, the car maker brought in theat its Gurgaon and Manesar facilities in India.
fuel-efficient new WagonR with the K-series engine.If the new car business works great for Maruti Suzuki,
As far as April 2010 sales are concerned, Marutiits used car business works even better. TrueValue,
Suzuki India Limited displayed a jump of 29.70 per centthe company's used car business allows individuals to
at 93,058 units over April 2009 when it sold 71,748buy and sell used cars. The pre-owned car business
units. Exports rose by 89 per cent to 13,024 units fromwas started way back in 2001 and the company has
6,891 units in April last year.sold over 1 Lakh used cars. 90 per cent of the car
India's largest car maker sees a great potential for itssellers were Maruti car owners. The TrueValue
new cars. Suzuki Motor Corp attaches greatbusiness in India has been growing by over 20 per
importance to India and the company's R&D unitcent year after year.
has been involved in developing made-for-India carsThe pre-owned car business has been helping Maruti
right from the beginning. The Alto has been one of itsretain its old customers. While a major portion of the
best selling cars ever since its debut on the Indianused car market in India is unorganized, Maruti
roads.TrueValue happens to be the most organized player in
Not just producing new cars, Maruti Suzuki is alsothe market. The car maker has at least 6,000 second
expanding its dealer network in India in a bid to maintainhand cars in stock at any point of time. The company
its share of about 50 per cent. The company washas over 400 dealers and outlets spread across India
founded by Suzuki and the Indian government in 1982.and Maruti has taken care to make over 300 of these
Now, it dominates the small car market with highlyoutlets possess TrueValue capabilities. This strong
efficient models when it comes to mileage andnetwork offers sourcing, certification and selling of
performance. The car maker has also moved to theused cars. As of now, Maruti is looking at covering all
premium car market with its SX4 sedan and theits dealers for the used automobile business and
Grand Vitara SUV.employing trained staff.
Maruti Suzuki has waiting lists of one-three months for