| Buying a new car is a very emotional experience, and | | | | The same goes for buying a new car. The smell gets |
| the salespeople are trained to pick up on your | | | | you, the power of the engine gets you, the excitement |
| emotional shifts. In order to get the very best deal, it is | | | | of a new car having the newest gadgets excites you. |
| important that you shadow your emotions lest those | | | | When a person is in an enhanced state of positive |
| salespeople take advantage of you. | | | | emotion, they are more likely to say yes. That is |
| New car salespeople are trained to focus on every | | | | generally why after a test drive, the salesperson does |
| smile and every sparkle in your eye in order to slowly | | | | everything they can to get the customer into the |
| and methodically chip away at every objection you | | | | showroom. The customer, being in this enhanced state, |
| may come up with while negotiating a deal. The very | | | | usually will follow because they are so excited. |
| good salespeople give the feeling of caring and | | | | So, the first new car buying tip is to not give up your |
| compassion, but they are really putting a list together | | | | emotional state. Definitely be excited, but do your best |
| of ways to get you to say yes to everything they are | | | | to maintain your emotion so the salesperson does not |
| offering. They feed off the customer's emotion and | | | | pick it up. This will confuse the situation and move the |
| then enhance it by putting the customer back into the | | | | power back into your court. |
| mind set. | | | | The second new car buying tip is to stop and take a |
| As an example, the reason for the test drive is two | | | | breather. Let yourself come down out of that |
| fold. Obviously, it is to demonstrate all the features that | | | | enhanced state and bring your mind back into |
| the new car has on it. The second reason, and most | | | | rationality. Otherwise, you will be an impulsive buyer |
| important is, that trying something new always | | | | who will not get the best deal, and may even buy a |
| enhances the emotion of a car buying. Think about this, | | | | new car that you do not want in the end. |
| the first date is always filled with excitement, right? | | | | |