Selling a Used Car - Where to Advertise

Before you can get too carried away over buying agive good coverage for minimal cost.
new set of wheels, there's always the dilemma ofBy far the most popular car selling site is Auto Trader.
what to do with your old car. Whether selling privatelyYou can choose to advertise on their website only, or
or trading it in at a dealer, typically hundreds of poundssupplement it with an ad in one of their magazines
will rest on your choice.covering your area. But unless your car is priced at
For those who decide to maximise the car's value byunder £1,000, their fees aren't cheap - from
selling privately, the first decision is where to advertise£25 for two weeks on the website alone.eBay
the car.also has a thriving car sales section, where you can
If your car is a very popular model, you're in no hurrychoose from an auction or classified style listing.
to sell, or its value is below £1,000 don'tHowever, do watch their 'listing' and 'final value' fees,
automatically opt to advertise in the best known carwhich can add up to more than you expect - pricier
sales magazines like Auto Trader or Exchange &than Auto Trader if your car sells via auction or Buy It
Mart that cover a very large area.Now. Keenly pricing your car in an eBay Motors
They'll certainly have a big audience of buyers, soClassified Ad for £12.99 may be a better option.
you'd be more likely to get a quick sale. But for theFinally, DesperateSeller is a site that offers to
top-selling cars, they're also likely to have hugeadvertise your car on 101 motoring websites until sold.
numbers listed with which yours will struggle toAt £29.99 the service is far from the cheapest
compete for the attention of buyers. This will probablyhere, but it is unique and offers a broad distribution of
mean you'll have to cut your price to make your caryour ad. How many of the websites it distributes your
stand out from the crowd.ad to are truly worth the web space they're written on
So for bargain or very popular cars, the first place tois the only question.
look into advertising is your local newspaper. BuyersThere's a wide range of other car buying / selling
prefer not to travel far and the ad may be fairlywebsites, which we list on our car search resources
cheap. For a wider audience of dedicated local buyers,page. Just follow the link at the bottom of this article
try a local classifieds paper like FreeAd, Friday-Ad,and find our 'motoring links' section. The few that let
Loot or similar in your area, which can also be cheapyou advertise free are worth a look. But for the rest
to advertise in.you have to ask yourself how car buyers are finding
Other options include trying a card in a localthem and - if you pay to advertise there - how many
supermarket or newsagent's window. That'll either bebuyers will really see your ad.
free or cost just a few pounds. Or putting a big sign inIf your car is a bit more expensive or unusual -
the window and finding a visible but safe place to parkperhaps a prestige make or classic car - then a
your car during the day where there's likely to benational newspaper or specialist car magazine may be
plenty of passing traffic. Bring it home overnight though.a better choice than the options mentioned above.
For cars priced below £1,000, if all else fails AutoFinally, a word about scams. Avoid the brokers who
Trader has a 'Bargain' section and advertising on theirring up and claim that they have several people on
website costs from just £9.99. But if your car istheir books looking for a car just like yours. They'll be
worth more, their prices go up considerably.after a sizable registration fee before allegedly passing
Using the internet to get your ad seen more widely.on your details. Yet after handing over the cash, few
More and more people are going online to search forever hear from them or their mystery buyers again.
their next car. Submitting your ad to well-knownEver wondered what all those 'no canvassers'
classified sites like Exchange and Mart and Loot canstatements in the car ads were all about?