| There is nothing like sitting in a your own, brand new | | | | accessories, service deals, guarantees and most of all, |
| car delivered to your specifications with that | | | | exceptionally aggressive pricing have all been used to |
| overwhelming smell of "new car"! That said, before | | | | lure customers to the new car dealerships. Historically, |
| you head for the car lot and get ready to part with a | | | | there has never been a better time to strike a bargain |
| lot of money or take on a heap of new financing, just | | | | for a brand new automobile - if you ever want to |
| take a time out and think through some of the | | | | experience the feeling and satisfaction which comes |
| following issues - we're not trying to put you off buying | | | | from owning a new car, then now is the best |
| a new car, we just want you to get the very best | | | | opportunity you will have to do so (from a financial |
| deal possible and have you really enjoy all the benefits | | | | point of view). |
| new car ownership brings. | | | | Environmental Issues |
| Do You Really Need a New Car? | | | | Automobiles are a major source of air pollution and |
| One of the biggest drawbacks with buying a new car | | | | environmental damage, both from emissions and from |
| is that as soon as you drive it off the lot it depreciates | | | | the raw material which are used in their construction. |
| rapidly - usually at least a couple of thousand bucks as | | | | Older cars are far more polluting in terms of the |
| soon as you turn the key in the ignition. Depreciation is | | | | emissions and their fuel economy is frequently derisory. |
| a real killer for new car sales, but there are some | | | | Buying a new car, with an efficient engine which may |
| really good reasons why people should buy new | | | | use alternative fuels to gasoline, is likely to result in a |
| vehicles instead of cheaper, second-hand models. | | | | reduction in your carbon footprint. Burning fuel more |
| Buying a new car as a status symbol is not really a | | | | efficiently also means you are likely to save money by |
| good idea, however for some professions and | | | | using less gas, so there is a dual-reason for buying |
| occupations a late model car is a prerequisite not a | | | | new vehicles compared to pre-owned - cost-savings |
| luxury. Sales people in particular, need to demonstrate | | | | and pollution reduction. |
| personal success in order to convey that they are | | | | The Feel Good Factor |
| successful in business life. | | | | There is a major psychological boost from owning a |
| You may also have certain personal needs which | | | | brand-new, never before been driven automobile. Don't |
| cannot be satisfied by buying a pre-owned model: | | | | discount this feeling and it is hard to convey unless you |
| buying a new car means it will be tailored to your | | | | have already had the pleasure of owning a brand new |
| specifications. This is a unique opportunity to have a | | | | car before, so don't discount it. A car is a major |
| vehicle exactly how you need it, whether it be for | | | | purchase and a prized possession - we like to show |
| work or personal life. | | | | them off irrespective of whether they are new or old. |
| The Financial Incentive | | | | There is a great deal of kudos and self-satisfaction to |
| Unless you've been living under a rock the last year, | | | | be had from owning a brand new automobile which is |
| the new car industry has been suffering from the | | | | one reason why so many new cars are sold in the US |
| economic recession. Finance deals, optional extras and | | | | (despite the current recessionary climate). |