| you noticed the pressure that is being put on the car | | | | they aren’t one of the most innovative brands |
| industry by the government and the public? All over | | | | that have started releasing them already. Instead, Audi |
| people are realising that paying a lot for fuel is ending | | | | have released two fully electronic concept car ideas |
| up costing them hundreds or thousands of pounds of | | | | – a fairly typical little hatchback, and a much |
| their precious earnings a year – and that if they | | | | more revolutionary idea for a R8 styled E-tron |
| could save fuel they could save money. At the same | | | | supercar. On top of this, they have gotten in on the |
| time, scientists and the general public have both | | | | slightly pointless love of Hybrid technology, which is one |
| realised that pumping CO2 and other noxious | | | | of those keywords that the generally public just loves |
| emissions out of the numerous car exhausts was | | | | to hear – even if the fuel savings aren’t |
| having a dramatically negative effect on the | | | | as much as you would hope for. |
| environment. The ozone layer was being depleted, the | | | | On top of the concepts, Audi have made fuel |
| world was heating up, and generally everything was | | | | efficiency changes to lots of little complicated bits and |
| looking quite negative. | | | | pieces of their engines. I don’t understand it all, |
| As such, the emission heavy industry that is the world | | | | but I can tell you that their FSI, TFSI and TDI engines |
| of automotives has been forced to make a few | | | | squeeze the power out of every drop of fuel, making |
| changes. Loud and voracious outcries of public | | | | one tank last longer than it otherwise would in an |
| demand have led to brands such as Audi having to | | | | untuned car. These are the sorts of little changes that |
| pour funds and brain power into researching as many | | | | will make the difference long term, and which are |
| different ways of reducing fuel use as possible. Whilst | | | | vitally important for changing our emissions and helping |
| many people do demand results, taking action to show | | | | the world right this very second, rather than 50 years |
| you are aware of the problem has been the main | | | | down the line! In addition to the tuning of the engines |
| priority for all too many PR conscious brands who | | | | they have added in commonly used but always |
| haven’t really committed themselves to the | | | | appreciated technology like the start/stop device, |
| cause. | | | | which reduces petrol wasted whilst the car is actually |
| Not, however, with Audi. They weren’t the | | | | motionless. |
| fastest to get on the green and friendly band wagon, | | | | Of course, Audi could do all the work in the world, and |
| but they probably one of the companies to have | | | | it would make a difference if the car was driven badly. |
| employed the most exciting or comprehensive range | | | | There are always going to be people who drive like an |
| of technology within their different cars. They have got | | | | inefficient bat out of hell! |
| on the electric car band wagon for the start, although | | | | |