| In a recently completed survey among the
| |
| | down by neutral ratings (especially for
|
| wealthiest 10% of U.S. households, the
| |
| | the German brands) which may have
|
| affluent said they favored the Japanese
| |
| | indicated a lack of familiarity.The 474
|
| auto brands over the German brands, with
| |
| | participants in this national random
|
| the American brands coming in a distant
| |
| | survey have an average income of $339,
|
| third.Studies of customer satisfaction
| |
| | 400 and an average $2.7 million net
|
| and problems among new car buyers by the
| |
| | worth. Their average age is 52. They are
|
| J.D. Power and Associates research
| |
| | representative of the 11.2 million
|
| company have shown the Japanese auto
| |
| | households that earn nearly 40% of the
|
| manufacturers beating their German and
| |
| | total income of all Americans, own 65% of
|
| American counterparts in recent years.The
| |
| | the personal assets of all U.S.
|
| respondents to this survey were asked to
| |
| | households, and hold 85% of the value of
|
| give their overall opinion of American
| |
| | all publicly traded stocks and mutual
|
| auto brands (GM, Ford, Chrysler),
| |
| | funds in the U.S.These surveys track how
|
| Japanese auto brands (Honda, Toyota,
| |
| | the affluent assess current business
|
| Nissan, etc.), and German auto brands
| |
| | conditions and their 12-month outlook for
|
| (Mercedes, BMW, Audi, etc.).The
| |
| | the economy, the stock market, personal
|
| respondents could give a favorable,
| |
| | household income, and their spending
|
| neutral, or negative rating. The ratings
| |
| | plans for a number of different products
|
| were indexed, with 200 being the maximum
| |
| | and services. Highlights of the survey
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| (a favorable rating from all respondents)
| |
| | report can be found on the AARC website,
|
| and 0 being the lowest (a negative rating
| |
| | complete 28-page report containing 25
|
| from all respondents). An index of 100 is
| |
| | tables may be ordered at . Contact Ron
|
| a neutral rating.The overall index of the
| |
| | Kurtz at 305-933-4887.Ron Kurtz is a
|
| American auto brands was a negative 85,
| |
| | principal of The American Affluence
|
| as compared to a positive rating of 162
| |
| | Research Center and The Management
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| for the Japanese brands and 145 for the
| |
| | Resource Group. Both companies provide
|
| German auto brands. While 36% of the
| |
| | marketing research and strategic planning
|
| sample rated the U.S. brands negatively,
| |
| | services to prominent clients in the
|
| the two other auto brand groups received
| |
| | travel and hospitality industries,
|
| a negative rating from only 6% (Japanese)
| |
| | especially those targeting the affluent
|
| and 9% (German) of the sample. Their
| |
| | market.
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| total index ratings tended to be held
| |
| |
|
