| Alexis Dawes | | | | The most popular seminar center is The |
| | | | Learning Annex. |
| I've been selling my own self-published | | | | |
| information products (mainly e-books) online | | | | The Learning Annex is one of the largest |
| for the past 3 years. Is it profitable? | | | | producers of seminars, lectures, classes and |
| Definitely. | | | | workshops throughout the United States. They |
| | | | have centers in San Francisco, Seattle, Los |
| | | | Angeles, San Diego, Chicago, New Jersey, New |
| | | | York, and Minneapolis. Altogether they |
| But offline it's an entirely different story. | | | | produce more than 8,000 events a year. |
| | | | |
| In the real world, when people meet | | | | If you'd like to suggest a seminar to The |
| face-to-face, a 10-minute conversation with a | | | | Learning Annex, e-mail (">) a course |
| prospect can lead to a $1,000 sale. | | | | description (no more than 1 page) outlining |
| | | | the topic you would like to teach, the title |
| I know this from first-hand experience. You | | | | of the class, and the city you would like to |
| see I've been in that position several times. | | | | teach in. Include a current resume or |
| How? I'm an author who uses Quickie Seminars | | | | background information illustrating your |
| to sell my information products. | | | | qualifications. |
| | | | |
| What is a Quickie Seminar you ask? | | | | You will be contacted within 4-6 weeks if |
| | | | they're interested. |
| It's a 3-hour talk that you give based around | | | | |
| the topic of your information product. If you | | | | 3) Present the seminar and sell your |
| sell DVD's that teach people how to paint | | | | information products to the audience. |
| murals, your Quickie Seminar would in turn | | | | |
| offer similar informational content. | | | | 4) Happily take your profits home, or move on |
| | | | to the next city. |
| Quickie Seminars are delightful tools for | | | | |
| infopreneurs because they can provide you | | | | Whoa! Take Off Those Rose Colored |
| with a same day pay day. | | | | Sunglasses... |
| | | | |
| You give a Quickie Seminar on Tuesday, you | | | | As easy as all of this sounds, there are some |
| can take home $200- $5,000 on Tuesday. | | | | major snafus that unseasoned quickie seminar |
| | | | initiates commit. |
| Best of all, your competition is slight, if | | | | |
| any. | | | | Some infopreneurs do a hard sell. They talk |
| | | | about their book during the entire seminar, |
| How One Stay-at-Home Mom Uses Quickie | | | | constantly referencing pages, and telling the |
| Seminars to Make a Years Worth of Salary in | | | | audience, "Well I won't talk about that right |
| 20 Days | | | | now... but it is in my book." This makes |
| | | | audience members feel like they MUST buy your |
| I once attended a 3-hour seminar given by a | | | | book. That's no good! |
| writer named Stacy Banner. Stacy only managed | | | | |
| to herd her audience into $1,100 in | | | | Audience members come for helpful, solid |
| information product sales that night. However | | | | information. Give them what they cam for, and |
| this was just one night from her 10-day | | | | they'll bless you with sales. No hard sell is |
| Quickie Seminar tour. | | | | required. |
| | | | |
| She confided in me that by the end of her | | | | Other infopreneurs don't accept credit cards. |
| tour she expects to bring home | | | | Big mistake. One thing you'll quickly |
| $15,000-$20,000. In fact, she does these | | | | discover is that most people want to pay by |
| seminars twice a year. They allow her to be a | | | | credit card. This is especially true if |
| stay-at-home mom, while only working a measly | | | | you're selling more than one item. |
| 20 days out of the year. | | | | |
| | | | And still others situate their sales table on |
| Take Advantage of the Quickie Seminar Circuit | | | | a less frequently traveled path. |
| by Following These 4 Steps... | | | | |
| | | | Place your products on a table within the |
| 1) Choose a topic that you've created | | | | path of the bathroom, water cooler, or the |
| information products around. | | | | exit. The more people are required to pass |
| | | | your stuff, the more likely they are to stop, |
| Almost any topic will do. Arts, photography, | | | | look and buy. |
| real estate, business, travel, writing, | | | | |
| personal development, spirituality, | | | | So what are you waiting for? |
| computers, the Internet, take your pick. | | | | |
| | | | This is one marketing and business segment |
| 2) Pitch your talk to seminar centers around | | | | that isn't oversaturated with a ton of |
| the US that are always looking for new | | | | competitors. Get started today and YOU can |
| experts. These companies provide the room, | | | | completely dominate your niche on the Quickie |
| the audience, and they will actively promote | | | | Seminar circuit. |
| your seminar. Plus you'll get paid for giving | | | | |
| the seminar. | | | | But the only way to win this game is by |
| | | | getting out there and playing it. |