| The Greg Koch Fender guitar began to take shape | | | | with a Fender led to national attention as a fiery |
| all the way back when Greg Koch was in the third | | | | instrumentalist. Greg was "Guitarist of the Year" |
| grade. Greg cut out cardboard Fender Stratocaster | | | | (92, 94-99). His playing style has been featured on |
| guitars, then Koch used his sisters sewing machine | | | | numerous TV and radio commercials including Sprite, |
| pedal as a wah-wah. By watching, listening and | | | | Sassoon, Bank One and Oldsmobile.Greg Koch utilizing |
| copying | | | | his own tunes as a backdrop |
| what he heard on records he was able to advance | | | | is one of a handful of guitarists that promote Fender, |
| quickly.Early on while playing his Greg Koch Fender | | | | Guild, SUNN and De Armond instruments and tools. |
| guitar, | | | | He created a unique clinic, in which he shares a wide |
| Greg melded the blues, rock and country styles. | | | | array of tones, tricks and anecdotes with those |
| Koch's Fender guitar playing style began to mutate. | | | | present. |
| This continued by his playing in polka groups and | | | | Greg was present at the Summer NAMM 2000, to |
| blues-rock ensembles of his own creation. He even | | | | debut the Fender American Series Stratocaster. |
| accompanied Elvis impersonators.Greg Koch studied | | | | This summer music festival attracted large crowds |
| jazz guitar for four years at the | | | | and was a great success. |
| University of Wisconsin. His musical maturity playing | | | | |