| Offering legal services via the Internet offers Lawyers | | | | In order to succeed at attracting and retaining clients |
| endless possibilities. While we focus our attention on | | | | online, you need to establish a relationship with them. |
| New Jersey based lawyers, the same is true no | | | | Designing a content-rich, "education based" website |
| matter where your practice is located. | | | | and newsletter that builds trust and is credible, is the |
| The interesting fact however is that out of the 20,000 | | | | only way to develop and solidify your relationship. Only |
| plus practicing attorneys in New Jersey only just over | | | | after you establish a relationship will your prospective |
| 600 of them have a web presence. Could it be that | | | | clients begin to respond. |
| this many (otherwise intelligent) attorneys are missing | | | | Most lawyers assume that because the Web is a |
| the boat? | | | | global medium, it's not a relevant advertising option for |
| Even if you are an attorney within a larger firm there | | | | a locally based law practice. Nothing could be further |
| are still plenty of opportunities to take advantage of | | | | from the truth. After all, if your practice is based here in |
| web-based marketing for the legal profession. Offering | | | | New Jersey, it's unlikely anyone outside of a one-hour |
| your services on the Internet is not about how well | | | | driving radius is going to hire you for legal services. |
| developed your programming or web-design skills are. | | | | Right? Wrong! |
| It's about how you present and provide your services | | | | That's "stinkin thinkin" Why?... Because a web |
| to your clients. | | | | presence gives your law practice a distinct advantage |
| It's about your message. | | | | over your local legal competitors. Particularly when you |
| It's about how you "Educate" your prospective client. | | | | are trying to grow your current client base. The fact is |
| The potential is endless. You can provide your | | | | today more and more prospective clients are relying |
| services to clients nationally, state wide or exclusively | | | | on the Internet as their primary source of information |
| to residents of a particular county by "targeting" your | | | | about purchasing products and services, including your |
| client base. It doesn't matter which practice area you | | | | "legal services". |
| specialize in, you will experience tremendous benefits | | | | So now your Web presence allows your potential |
| with a web presence. | | | | client to get to know you and your service better than |
| Every lawyer has a unique view on his or her area of | | | | a "also ran" Yellow Page ad ever could. You have the |
| practice. And, odds are you are already promoting that | | | | opportunity to give your client a confident and secure |
| view to your clients and deriving your income based | | | | feeling about making the decision of which lawyer to |
| on those principles. But have you ever thought about | | | | hire. |
| "educating" your clients about your views and | | | | Your Education Based legal website has given S/he a |
| generating even more clients by utilizing the powerful | | | | more open-to-hire frame of mind. Since we already |
| reach of the Internet? | | | | know that MOST of your competitors (only 600 out of |
| In fact, promoting your law practice online, using | | | | 20,000 in NJ) don't offer this option, you have a serious |
| Education-Based-Marketing is, arguably the most | | | | edge on getting that follow-up contact about your legal |
| overlooked yet fertile opportunity on the Internet. Even | | | | services. After all, who do you think prospective clients |
| though it requires minimal effort and costs very little to | | | | are going to retain -- a friend or a stranger? |
| create a legal marketing website, most lawyers fail to | | | | Add to that, the benefit of links and referrals, pointing to |
| do so.And what about the few lawyers who do | | | | your site, from some highly trafficked legal websites |
| attempt to take advantage of this medium? | | | | like this one and you have the formula for a successful |
| Well, the effort leaves much to be desired. Either they | | | | legal website. |
| put up a "me too" website that is little more than a | | | | But there are a million options when it comes to |
| billboard in the desert (that no one ever sees) OR they | | | | creating the right website. Where do you turn? Let's |
| hire a so called "webmaster" who's legal marketing | | | | cut through all the noise and hype surrounding legal |
| skills are non existent. The sad fact is, neither of these | | | | website design and marketing of legal services on the |
| approaches is either effective or efficient. | | | | web. |
| In order to attract clients to your practice, (without | | | | Do It Yourself. That's right. DIY No body knows more |
| word of mouth referrals) you must successfully | | | | about you and your legal services than you do. You |
| educate and convince that client that you are: | | | | are the expert on you. Think you can't do this by |
| 1) Known to be the best lawyer in your particular area | | | | yourself? Think again. Here is the solution to creating |
| of practice. | | | | the perfect legal website designed to attract your |
| 2) Known to over deliver on your service. | | | | "perfect clients". Clients that you have systematically |
| 3) Known to be competitively priced. (no matter how | | | | educated, informed and built a solid trusting relationship |
| high your fees) | | | | with even before you ever talked to them. |
| 4) Known to provide the exact legal solution that he or | | | | This is for those lawyers with a vision. It's The Most |
| she is seeking. | | | | Overlooked Opportunity on the Net. |
| Bottom line? You gotta get KNOWN! | | | | |