| Offering legal services via the Internet
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| | In order to succeed at attracting and
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| offers Lawyers endless possibilities.
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| | retaining clients online, you need to
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| While we focus our attention on New
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| | establish a relationship with them.
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| Jersey based lawyers, the same is true no
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| | Designing a content-rich, "education
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| matter where your practice is located.
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| | based" website and newsletter that builds
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| The interesting fact however is that out
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| | trust and is credible, is the only way to
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| of the 20,000 plus practicing attorneys
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| | develop and solidify your relationship.
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| in New Jersey only just over 600 of them
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| | Only after you establish a relationship
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| have a web presence. Could it be that
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| | will your prospective clients begin to
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| this many (otherwise intelligent)
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| | respond.
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| attorneys are missing the boat?
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| | Most lawyers assume that because the Web
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| Even if you are an attorney within a
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| | is a global medium, it's not a relevant
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| larger firm there are still plenty of
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| | advertising option for a locally based
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| opportunities to take advantage of
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| | law practice. Nothing could be further
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| web-based marketing for the legal
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| | from the truth. After all, if your
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| profession. Offering your services on the
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| | practice is based here in New Jersey,
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| Internet is not about how well developed
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| | it's unlikely anyone outside of a
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| your programming or web-design skills
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| | one-hour driving radius is going to hire
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| are.
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| | you for legal services. Right? Wrong!
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| It's about how you present and provide
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| | That's "stinkin thinkin" Why?... Because
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| your services to your clients.
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| | a web presence gives your law practice a
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| It's about your message.
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| | distinct advantage over your local legal
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| It's about how you "Educate" your
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| | competitors. Particularly when you are
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| prospective client.
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| | trying to grow your current client base.
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| The potential is endless. You can provide
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| | The fact is today more and more
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| your services to clients nationally,
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| | prospective clients are relying on the
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| state wide or exclusively to residents of
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| | Internet as their primary source of
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| a particular county by "targeting" your
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| | information about purchasing products and
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| client base. It doesn't matter which
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| | services, including your "legal
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| practice area you specialize in, you will
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| | services".
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| experience tremendous benefits with a web
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| | So now your Web presence allows your
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| presence.
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| | potential client to get to know you and
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| Every lawyer has a unique view on his or
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| | your service better than a "also ran"
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| her area of practice. And, odds are you
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| | Yellow Page ad ever could. You have the
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| are already promoting that view to your
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| | opportunity to give your client a
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| clients and deriving your income based on
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| | confident and secure feeling about making
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| those principles. But have you ever
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| | the decision of which lawyer to hire.
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| thought about "educating" your clients
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| | Your Education Based legal website has
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| about your views and generating even more
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| | given S/he a more open-to-hire frame of
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| clients by utilizing the powerful reach
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| | mind. Since we already know that MOST of
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| of the Internet?
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| | your competitors (only 600 out of 20,000
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| In fact, promoting your law practice
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| | in NJ) don't offer this option, you have
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| online, using Education-Based-Marketing
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| | a serious edge on getting that follow-up
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| is, arguably the most overlooked yet
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| | contact about your legal services. After
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| fertile opportunity on the Internet. Even
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| | all, who do you think prospective clients
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| though it requires minimal effort and
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| | are going to retain -- a friend or a
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| costs very little to create a legal
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| | stranger?
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| marketing website, most lawyers fail to
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| | Add to that, the benefit of links and
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| do so.And what about the few lawyers who
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| | referrals, pointing to your site, from
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| do attempt to take advantage of this
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| | some highly trafficked legal websites
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| medium?
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| | like this one and you have the formula
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| Well, the effort leaves much to be
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| | for a successful legal website.
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| desired. Either they put up a "me too"
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| | But there are a million options when it
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| website that is little more than a
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| | comes to creating the right website.
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| billboard in the desert (that no one ever
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| | Where do you turn? Let's cut through all
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| sees) OR they hire a so called
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| | the noise and hype surrounding legal
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| "webmaster" who's legal marketing skills
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| | website design and marketing of legal
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| are non existent. The sad fact is,
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| | services on the web.
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| neither of these approaches is either
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| | Do It Yourself. That's right. DIY No body
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| effective or efficient.
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| | knows more about you and your legal
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| In order to attract clients to your
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| | services than you do. You are the expert
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| practice, (without word of mouth
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| | on you. Think you can't do this by
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| referrals) you must successfully educate
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| | yourself? Think again. Here is the
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| and convince that client that you are:
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| | solution to creating the perfect legal
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| 1) Known to be the best lawyer in your
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| | website designed to attract your "perfect
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| particular area of practice.
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| | clients". Clients that you have
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| 2) Known to over deliver on your service.
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| | systematically educated, informed and
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| 3) Known to be competitively priced. (no
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| | built a solid trusting relationship with
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| matter how high your fees)
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| | even before you ever talked to them.
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| 4) Known to provide the exact legal
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| | This is for those lawyers with a vision.
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| solution that he or she is seeking.
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| | It's The Most Overlooked Opportunity on
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| Bottom line? You gotta get KNOWN!
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| | the Net.
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